Latex Hits the Shelves of Mainstream Fashion

The Baroness partners with Opening Ceremony to produce fashionable latex styles for the masses

New York, NY (Monday, October 25th, 2013) — Two visionaries in contemporary couture – The Baroness, New York’s premiere designer of Elegant, Provocative Latex Fashions, and retail brand Opening Ceremony – partner to design and produce two trendy latex styles for the store’s Fall 2013 line. The Smith Latex Turtleneck, a loose fit, short-sleeved turtleneck with back zip, and the Smith Latex Circle Skirt are both available in black or pink, and in XS/S and M/L. Both pieces are available in Opening Ceremony’s SoHo store and throughout their chain.

 Latex Clothing fashion mainstream

Latex, most commonly known for being the go-to fashion staple for the fetish scenester, is now seen as avant garde in mainstream fashion. New shapes such as looser fit and contemporary styles are modeled on runways, shown in stores and seen strutting down the busy streets of fashionable cities everywhere.

The Baroness, a pioneer in the movement to create wearable latex as well as custom latex couture, is well known for her classic styles with a fresh twist. When asked about her thoughts on latex going mainstream, the Baroness says, “In the 20 years I’ve worked with latex, it’s come out of the dark and into the light, from the privacy of the bedroom to the bright lights of the silver screen, high fashion catwalks and red carpet award shows…and now it’s hitting the streets!”

Opening Ceremony Latex Clothing by The BaronessNo stranger to the fashion and entertainment worlds, The Baroness’ latex designs have been worn by stars such as Serena Williams, Nikki Minaj, Lady Gaga, Taylor Momsen, and Janet Jackson. Her latex creations have been featured in W, V, Vogue, InStyle, Elle, Relapse MagazineStyle Noir magazine, and many others. One of The Baroness’ previous design partnerships was with Visionaire, for  a collaborative art project with Lacoste which traveled the globe and influenced fashionistas worldwide. Latex has entered the realms of haute couture!

Nor is this the first time fashion designers have sought The Baroness’ latex expertise. Partnered with menswear designer Patrik Ervell, the duo created transparent and black ponchos and cargo jackets for his streetwear line. A later partnership with Norisol Ferrari produced several dresses and skirts for her triumphant debut line at Alice Tully Hall.

On the cutting edge of style, Opening Ceremony adopts a multinational approach to retail. In addition to stocking the best pieces from both iconic and emerging homegrown designers, every year Opening Ceremony showcases the spirit and merchandise of a visiting country, transforming each store into a marketplace for exotic souvenirs and international talent – and this year it’s The Baroness’ Latex!

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