Press Kit


The Baroness Celebrates 20 Years as Fetish/Fashion Latex Designer, Performer, and Party Promoter with Champagne and a Week-Long Store-Wide Sale.

The Baroness Latex 20 Year Anniversary

The Baroness Celebrates 20 Years as North America’s “Grand Dame of Latex”

April 20-26: 20% Discounts Online and at the Boutique

In celebration of her two-decade long reign, The Baroness is having a huge store-wide sale, both online and at her NYC boutique. Every latex design (including already-reduced items) will be marked down 20% during the week of April 20th -26th.

April 24: Celebrate with The Baroness and Enjoy Free Champagne

New Yorkers and visitors, celebrate in person with The Baroness! Enjoy champagne and 20%-off shopping on Thursday, April 24th, from 7-10pm at the boutique.

A Force for Change: The Baroness Drives Latex from Fetish to Fashion

Twenty years ago there were only three latex designers in all of North America and only one in New York: The Baroness. Beginning in a small studio in 1994, The Baroness was a pioneer, selling her latex fashions to private clients by appointment only, and wholesale to select boutiques. In 1995 she launched the world’s first online latex clothing store, at Baroness.com.

The Baroness has been instrumental in the emergence of rubber from the darkness of dungeons into the bright lights of the silver screen, high fashion catwalks and red carpet award shows. Over the past 20 years she has come to be known as “The Grand Dame of Latex”.

Early Baroness.com screenshot

Baroness.com, circa 1997

During her twenty years of exploring the unique properties of latex and its construction, The Baroness has influenced the fashion industry through collaborations with Lacoste, NYC men’s wear designer Patrik Ervell, women’s wear designer Nourish Ferrari, and Opening Ceremony. Her inflatable straight jacket was exhibited in the Fashion Institute of Technology museum.

latex Heart Dress

Ana Evans in the new Heart Dress

The Baroness’ haute couture designs have made her the go-to designer for an A-list of celebrities, latex lovers, and the fashion elite, including Bergdorf Goodman’s Linda Fargo (who she dressed for the Met Gala Punk Ball); Performers Lady GaGa, Nikki Minaj, and Beyonce; Victoria’s Secret models Naomi Campbell and Giselle; actress Chloe Sevigny; downtown diva Amanda Lepore; and burlesque dancer Dita von Teese; plus many celebrities whose affection for latex remains private.

As an authority on latex, alternative life styles, and clothing and power, The Baroness and her work have been publicized in countless books and magazines including Valerie Steele’s Fetish, Fashion, Sex and Power; The New York Times fashion section; V magazine; Vogue; The Village Voice; Mademoiselle; Maxim and others. She has been featured on both HBO’s Real Sex and The Discovery Channel.

With her flair for style and artistic vision, The Baroness has performed, lectured and hosted parties, events and fashion shows worldwide. Ten years ago she expanded to her retail boutique in New York’s East Village, with a street-level store and workshop below, where all latex designs are made by hand. This woman-owned business remains the sole latex-only shop in New York.

Seen on HBO's Real SexNew York, NY. The Baroness, New York’s Premier designer of Elegant, Provocative Latex fashions since 1994, is renowned for her unique fashion events, performances and parties. The Baroness’ philosophy, “Any occasion to dress is an occasion to overdress!” is obvious to all who’ve seen her imaginative and entertaining fashion shows. Her trademark professionalism, intellect, and playfulness reveal themselves in her colourful latex creations. Taking inspiration from a theme or mood each presentation combines wearable designs with distinctive pieces created for the occasion.

Standouts from past fashion shows include: The Baroness’ latex Angel complete with surgical-glove wings created for the Goddess Ball and called “a highlight of the show” by the Village Voice. A latex western wear ho down, Valentines Day heartbreakers in sexy latex dresses adorned with pink and red hearts, and Santa’s helpers decked in red and green latex trimmed with feathers and fur. At Jamaica’s Hedonism II, in the exotic finale of her tropical fashion show The Baroness, resplendent in a glistening latex mermaid ensemble complete with fish tail and seaweed corset, was conveyed about the stage by a procession of tanned models in latex cabana suits and hibiscus appliquéd sundresses.

For Dorian’s parlor, The Baroness’ presented “Latex Time Travel” with a neo-Victorian, steampunk fashion show of long gowns and bustles for the women, while dandies strutted in latex frockcoats and top hats.

The Baroness launched her Couture “Fit for Royalty” line at New York’s Black and Blue Ball. Inspired by the belle époque, the decadent court of The Sun King, and the mysterious orient, this extravaganza was created for the serious dressing enthusiast. It was theatrically staged in the romantic setting of a bygone era’s grand ballroom. The men, dressed in voluminous poets’ shirts, bejeweled court coats and elaborate formal wear, posed and preened like peacocks as the ladies in their stunning and opulent latex gowns fanned themselves and sipped champagne.

To satisfy her lifelong fantasy “to dress up a roomful of people and just look at them” The Baroness created her own series of parties, starting with The Royal Amusements. An annual gala event with a strict dress code of fetish finery or formal wear draws attendees from around the globe. She followed this success with “The Kinky Costume Ball”, a wild and triumphant Halloween celebration. For 3 years she organized and booked talent for the Sound Factory’s huge annual SM Ball, where she also performed before a packed house of 15,000 revelers.

Desiring a smaller more manageable venue The Baroness delivered Glamour and Pain monthly at her Fetish Retinue party for twelve years, making it New York’s longest-running monthly fetish party. A dedicated Latex Evangelist, she is committed to showcasing the talents of New York’s’ fetish elite, educating the masses to the exotic ways of rubber, and spreading the gospel of latex. You’ll never know what to expect, but it’s always exciting!

It could be a provocative latex fashion show, or her bizarre sucky bed, or perhaps the incredible blow up man, or even a celebration of balloons. With The Baroness’ goal to provide a safe space to do dangerous things, inhibitions are lost in the intimate atmosphere, and with the charmingly persuasive Baroness as host, you may even find yourself roped into the act!

With The Baroness’ background in film, her progression to Fetish / SM performer was inevitable. Always creative and visually exciting, each show is different and unique, but The Baroness’ style is always evident with her love of color and unusual latex designs. Performances have included human candelabras, mummified liquid sculpture, bizarre inflatable bodies, rubber nurses, and her “Taming the Tiger” piece in the Cyber Fetish Circus seen in New York, Pittsburgh, and Philadelphia.

With latex in the mainstream The Baroness has been called upon for help with with latex fashions (as well as casting and performances) for music videos including Jared Leto’s controversial “Hurricane”; appearances on Jerry Springer; Oribe Hair Salons’ 2 day Las Vegas expo, and numerous short films.

Print-ready portraits of The Baroness are available here (http://www.Baroness.com/press/photos/portraits.html). Please credit “© Mark McQueen, All Rights Reserved”

Seen on HBO's Real SexNew York, NY. The Baroness is New York’s premier designer of Elegant, Provocative Latex Fashions and an authority on human sexuality and lifestyle choices.  She is an international celebrity spokesperson whose expertise includes the dynamics of women & power, ritual and dress, and lifestyle options including fetish and SM. An expert on alternative lifestyle choices since 1994, The Baroness is in demand on the national speaking circuit.

As a featured lecturer and celebrity spokesperson, The Baroness has appeared on a variety of national programs including HBO’s Real Sex, ABC’s Television Special What Makes America Great, the Playboy Channel, A&E, E Entertainment, and Gay Cable TV. Her impact extends into the international market with programs in Great Britain, Germany, Denmark, Japan, Central America and Canada. In addition she has lectured around the U.S. for various organizations including The Learning Annex, The Eulenspiegel Society, Dressing For Pleasure, and Tower Books and Video.

The Baroness, her work, and her designs can be found in 400 Years of Sex in New York, and The Sex Handbook.  Her column on the fashions and news of the East Coast fetish scene, A View from the Castle was a regular feature in Black & BlueThe VaultMarquis magazines, and she contributed to PenthouseFetish.com.

Her style, intellect, and humorous delivery make The Baroness a compelling spokesperson and MC for Fetish and Fashion events, including the notorious 3-day Erotica expo, New York’s Exotic Erotic Ball, and the annual Miss Rubberworld Contest.  After 9/11, The Baroness hosted and ran benefits for the Red Cross, raising both money and much needed supplies.

Best selling fashion author Valerie Steel interviewed The Baroness for her book, Fetish, Fashion, Sex & Power. Hot New York author Elissa Wald was inspired to write her first book,Meeting The Master upon introduction to The Baroness. Tim Haft featured The Baroness in his Guide To The Red Hot Apple and included her on the book’s promotional tour.Mademoiselle Magazine sought her advice for the article, Bring him to his knees, how to be a Sex Goddess or just act like one.  And TimeOut NY featured The Baroness and her latex fashions twice in their annual “Best of Sex” issue.

Committed to spreading knowledge and healing, The Baroness donates time, energy and fashions to countless fund-raisers and benefits. Her efforts to help raise awareness about human sexuality and lifestyle choices combined with her support to the community, resulted in her being asked to represent the Leather Museum and Archive as New York City’s Regional Coordinator.

The Baroness is available for interviews and consulting.  For a schedule of her upcoming lectures and features, visit her website: www.Baroness.com.

Print-ready portraits of The Baroness are available here. Please credit “© Mark McQueen, All Rights Reserved”

Seen on HBO's Real SexNew York, NY.  The Baroness, New York’s Premier designer of Elegant, Provocative, Latex Fashions since 1995, designs three distinctly unique lines: “Elegant, Provocative Latex Fashions” for men and women, which range from daring and fun to sophisticated and formal; “Fit for Royalty” Custom/Couture with top-of-the-line creations where imagination is the only limit, and “Bizarre Rubber Creations” for the sophisticated fetishist. In addition, The Baroness has been providing custom services for the hard-to-fit and those who cross the boundaries of gender.

The Baroness’ Elegant, Provocative Latex Fashions are designed with a variety of activities in mind: a night on the town, a day at the beach, a romantic dinner, or simply staying in. Creating latex fashions for every figure, The Baroness flatters the curves of the feminine form with casual daywear, sexy tops and bottoms, sophisticated dresses, dramatic jackets and capes, and gorgeous evening gowns. Her men’s line includes both body-revealing tank tops, T-shirts, shorts, and leggings, as well as formal wear, including dress shirts, vests, cummerbunds, and evening jackets.  Prices range from $50 to $800 for ready-to-wear garments.

The Couture “Fit for Royalty” custom line is for that special occasion when you intend to stand out. Let your fantasies run wild! Beginning with a sketch, photo, idea or flight of fantasy, The Baroness works with you to create a truly one-of-a-kind design. Prices quoted on request.  Imagination is your only limit!

The Baroness’ Bizarre Rubber Creations include the infamous “Sucky Bed” featured on HBO’s “Real Sex”, the Inflatable Locking Straight Jacket, sensation of The Fashion Institute’s ”Breathing Space” Exhibit, and other specialty items. Best seen from her website: www.Baroness.com/LatexRubber/BIZARRE. Prices begin at $800.

Custom fittings are available for special needs and those crossing the boundaries of gender.  The Baroness guarantees all her clients the utmost discretion, personalized attention, and exacting quality.  Allow The Baroness to help make you the woman (or man) you were meant to be.

The Baroness’ creations are fun, sensual, and unique. Her talent and expertise ensure the most flattering design and fit possible. All garments are of the highest quality and guaranteed for life. Each one is hand crafted using medium gauge latex for both durability and beautiful drape. With reinforced stress points, the glued seams ensure smooth lines and all-over stretch. This quality combined with her daring use of color and flattering, bold designs are why The Baroness is New York’s Premier Latex Designer!

The Baroness and her designs are featured in HBO’s hit series “Real Sex”; in movies by Spike Lee and John Waters; in all major fetish magazines and countless other publications including: W magazine, Vogue, Interview, TimeOut NY, Mademoiselle, Notorious and Penthouse. Some of her more bizarre items were exhibited in the museum of New York’s Fashion Institute.

Her clothes are worn by Celebrities and top models including Coco Roche for Visionaire, Naoimi Campbell and Giselle for Victoria’s Secret, Christie Turlington in W magazine, Burlesque star Dita Von Tease, Janet Jackson, Fergie from “The Blacky Eyed Peas”, Little Kim, Mary Blidge, and Ani DiFranco, plus the muscle-bound beauties of the World Wrestling Federation. Actress Kim Bassinger wore a blue latex Governess dress on the cover of Detour magazine.

You can purchase The Baroness’ original designs at her East Village Boutique located at 530b East 13th Street between Ave A & B in New York City, or online at store.Baroness.com.

Print-ready portraits of The Baroness are available here: (http://baroness.com/press/photos/portraits.html). Please credit “© Mark McQueen, All Rights Reserved”

For additional information, call Sue at (212) 529 5964

Seen on HBO's Real SexNew York, NY.  The Baroness is New York’s premier designer of Elegant and Provocative Latex Fashions.  She views her creations as beyond fashion or fetish attire, and believes they are the perfect antidotes for excessive “conventionalism”.  In her lifetime dedication to the expression of the individual through clothing, The Baroness has evolved as a renowned designer, fetish expert, writer, performer, and lecturer.

From early childhood, The Baroness was destined to pursue a life of fashion. At the age of ten, inspired to action by the glamour and pageantry of Busby Berkeley musical extravaganzas, she borrowed a sewing machine and, in one afternoon, made a jacket and a too-tight skirt.  At 13, she was arrested for making American flag shirts, on which she had painstakingly painted the Stars and Stripes.

In the late 70’s and early 80’s, the era of the female power suit, The Baroness was designing lingerie.  Her company, Varx, produced a unique line inspired by Neo 60’s, punk, and Victorian fashions.  Her designs and her inspired use of fabrics earned her recognition as one of “The New Breed” by BF/Intimate Apparel and Dupont, who referred to her creations as “wearable works of art”. Her exotic fashion shows were performed at the trend-setting Mudd Club and The Ritz. And Bloomingdales and Fredericks of Hollywood carried her sexy designs.

In 1983, for the cover of Time magazine she built a kimono that now hangs in the Smithsonian Museum in Washington, DC. Soon, she was lured to the fantasy world of Broadway and Hollywood.  It was there that she worked with the likes of Merchant Ivory, Madonna, Jack Nicholson, and Paul Newman, using her skills to create illusion and enhance character through clothing.

A decision to leave the film world and spend more time in New York City meant more time for her new passion, latex.  Her penchant for the exotic and years of experimenting with unusual materials led her quite naturally to this truly sensual material.  The inception of The Baroness’ Domain formalized her obsession and introduced her to the public where she enjoys celebrity status as a designer, multimedia performer, spokesperson and lecturer.

Print-ready portraits of The Baroness are available here. Please credit “© Mark McQueen, All Rights Reserved”