The Baroness Celebrates 20 Years as Fetish/Fashion Latex Designer, Performer, and Party Promoter with Champagne and a Week-Long Store-Wide Sale.

The Baroness Latex 20 Year Anniversary

The Baroness Celebrates 20 Years as North America’s “Grand Dame of Latex”

April 20-26: 20% Discounts Online and at the Boutique

In celebration of her two-decade long reign, The Baroness is having a huge store-wide sale, both online and at her NYC boutique. Every latex design (including already-reduced items) will be marked down 20% during the week of April 20th -26th.

April 24: Celebrate with The Baroness and Enjoy Free Champagne

New Yorkers and visitors, celebrate in person with The Baroness! Enjoy champagne and 20%-off shopping on Thursday, April 24th, from 7-10pm at the boutique.

A Force for Change: The Baroness Drives Latex from Fetish to Fashion

Twenty years ago there were only three latex designers in all of North America and only one in New York: The Baroness. Beginning in a small studio in 1994, The Baroness was a pioneer, selling her latex fashions to private clients by appointment only, and wholesale to select boutiques. In 1995 she launched the world’s first online latex clothing store, at Baroness.com.

The Baroness has been instrumental in the emergence of rubber from the darkness of dungeons into the bright lights of the silver screen, high fashion catwalks and red carpet award shows. Over the past 20 years she has come to be known as “The Grand Dame of Latex”.

Early Baroness.com screenshot

Baroness.com, circa 1997

During her twenty years of exploring the unique properties of latex and its construction, The Baroness has influenced the fashion industry through collaborations with Lacoste, NYC men’s wear designer Patrik Ervell, women’s wear designer Nourish Ferrari, and Opening Ceremony. Her inflatable straight jacket was exhibited in the Fashion Institute of Technology museum.

latex Heart Dress

Ana Evans in the new Heart Dress

The Baroness’ haute couture designs have made her the go-to designer for an A-list of celebrities, latex lovers, and the fashion elite, including Bergdorf Goodman’s Linda Fargo (who she dressed for the Met Gala Punk Ball); Performers Lady GaGa, Nikki Minaj, and Beyonce; Victoria’s Secret models Naomi Campbell and Giselle; actress Chloe Sevigny; downtown diva Amanda Lepore; and burlesque dancer Dita von Teese; plus many celebrities whose affection for latex remains private.

As an authority on latex, alternative life styles, and clothing and power, The Baroness and her work have been publicized in countless books and magazines including Valerie Steele’s Fetish, Fashion, Sex and Power; The New York Times fashion section; V magazine; Vogue; The Village Voice; Mademoiselle; Maxim and others. She has been featured on both HBO’s Real Sex and The Discovery Channel.

With her flair for style and artistic vision, The Baroness has performed, lectured and hosted parties, events and fashion shows worldwide. Ten years ago she expanded to her retail boutique in New York’s East Village, with a street-level store and workshop below, where all latex designs are made by hand. This woman-owned business remains the sole latex-only shop in New York.

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